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Writer's pictureOliver Bukasa

Don't Be Busy, Be Productive

Updated: Jan 1


A woman sitting at her desk in front of a computer, with a notepad that reads 'Don't be busy, be productive'. She appears focused and determined, ready to tackle her work with intention and purpose







Let’s talk about productivity.


We live in a world where everyone is on the go - busy with work, family, chores, or simply busy without actually being busy. Being busy is seen as a sign of success. It's perceived value. It’s almost like a badge of honor to constantly have something to do, somewhere to go, and someone to meet.


We're constantly on the go, checking emails, attending meetings, checking notifications, and responding to messages. Essentially, we try to cram as much as possible into our schedules.


The philosophical side of me would say a major part of this is us as humans being afraid of what we'll find when we delve deep into the recesses of our own thoughts. Scary? I'd say enlightening. But I'll leave that thought for a future post.


So, is being busy really the key to success? Or is it just a distraction from what really matters?


Stop and think about your life for a moment. Are you really as busy as you say you are or are you productive? We often equate and give them the same weight, but that's not the case. When you're busy all the time, you'll often find yourself feeling overworked and under-accomplished. If you're productive, you're hitting your stride and achieving your goals without sacrificing your well-being. Powerful.


So, how do you do it. How can you transition from being busy to being productive? Here are five simple yet powerful strategies to help you achieve just that this week, along with a bonus productivity tip that you can implement at the end of this letter:


from being busy, to productive


- Schedule time for doing nothing:

Yes, you read that right. Schedule time in your calendar or scheduling app for doing nothing. Unstructured free time allows your mind to wander and explore new concepts, perspectives, and ideas. And when your mind explores, creativity and problem-solving happens. Each day, block off time in your schedule to simply relax, daydream if you may, or take a walk.


Be purposeful and don't overlook scheduling time for 'doing nothing'. The key thing to remember here is that if you schedule it properly, you won't find yourself in that awkward space where you have to sacrifice your relaxation-time when your schedule fills up or unexpected tasks (or events) come up. So, plan ahead.


- Learn to say no (make it your default):

It's tempting to say yes to every opportunity that comes your way. But by accepting everything, you overcommit. And if you're not careful, this can lead to burnout. Learning to say 'no' creates space for other priorities and the things that matter most.


Consider this analogy: Imagine a well in a desert, and your time and energy as the water in that well. Just like water slowly depletes from a well with each use, our time and energy also diminishes every time we give it away, and with each passing moment.


So, it's crucial to be mindful of how we use this vital resource and be selective in how we disperse it. Only say yes to opportunities that align with your goals and values.


- Use the 80/20 rule:

None of us can ever work 100% efficiently, 100% of the time. It's not possible. Even the most productive of us. But what you can do is take a good look at how you currently work and how you can increase efficiency. That's where the 80/20 rule comes in.


I spoke about this in a previous letter, but to summarize, The Pareto Principle (The 80/20 rule) states that 80% of your results come from 20% of your efforts. So, identify the 20% of your work that yields the greatest results, and focus your energy on those.


The less actions and distractions you have (minimalist approach), the easier it is to focus. This will help you avoid getting bogged down with low-priority tasks.


- Take a social media (or media) detox:

I'm not the first or the last person you'll hear this from but social media (and anything really) if not used properly, drains you of that depleting resource we spoke of earlier… time. It can leave you feeling drained and unproductive.


Be serious about it and take a media detox for a week or two, and see how it affects your productivity and well-being. Use that time to focus on your goals and vision and connect with the people around you in real life.


- Focus on strengths:

Instead of constantly trying to improve your weaknesses, focus on leveraging your strengths to improve each day.


Take the time to identify your unique talents and abilities with clarity and find ways to utilize them both in your work and personal life. This approach can increase your confidence and help you achieve your goals more efficiently.

When you're busy all the time, you'll often find yourself feeling overworked and under-accomplished. If you're productive, you're hitting your stride and achieving your goals without sacrificing your well-being.

BONUS TIP: Write your way to increased productivity

A hand holding a pen and writing on a notepad, creating a to-do list
Create a daily and weekly task list

Writing is a powerful tool that can clear and stimulate your mind, helping you transfer your thoughts into action. Here's a quick tip:


Create two lists:

  • DAILY priorities (ranked in order of importance)

  • WEEKLY tasks

  1. At the bottom of your WEEKLY list, jot down some DESIRABLE tasks that you would like to complete but are not urgent.

  2. Throughout the day, focus only on your DAILY Priority tasks.

  3. If you have extra time, complete one task from the weekly DESIRABLE list.

By following this approach, you'll find yourself completing more tasks and enjoying a more structured day. Simple, but highly effective.


the wrap-up

So there you have it. Productivity is not about being busy. It’s about being intentional and effective with your time and energy.


So, make time for doing nothing, learn to say no, use the 80/20 rule, take a media detox (or anything that robs you of your time), and focus on your strengths. Implement these tips and shift from busyness to productivity without sacrificing your well-being.


Until next time,




If you're interested in exploring human potential, enhancing your mindset, and designing a fulfilling lifestyle, sign up for my weekly letters delivered every Sunday!





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